Head - Marketing - IT - IIM/ISB/MDI/FMS

You would be the custodian of companies brand!

- Craft and lead a world class content and communications strategy that builds awareness and perception of the company

- Lead Generation, Thought Leadership, Brand Marketing and Digital Marketing would be key focus areas in descending order of priority

- Build partnerships with key stakeholders in the ecosystem.

- Drive and lead engagement with media partners including print and digital media.

- Drive conferences, knowledge round tables, awards and events.

- Partner with the sales team to create sales content, including white papers, case studies, presentations and collateral.

- Iterate and articulate positioning, strategy and competitive differentiation.

- Work with our PR firm to get us great coverage and participation at the right events.

- Manage our online communications strategy, including engaging our key stakeholders through social media-LinkedIn, Facebook, Instagram and Twitter.

- Develop and oversee brand guidelines.

- Motivate our top customers to become the company's brand ambassadors.

What are our expectations from you?

- 12-15 years- experience and MBA from a Tier 1 institute

- Exposure to content marketing, social marketing or a related field.

- Exposure working with B2B products is mandatory!

- Exposure of working with clients/teams in other Geographies (Europe) would be an added benefit

- We are looking for a Go Getter and so the individual should be comfortable in rolling up their sleeves

- Experience working closely with a sales team.

- Desire, interest and inclination towards knowledge and thought leadership-oriented marketing.

- Analytical ability to understand and transform data into decisions and powerful stories.