Head - Marketing - IT

Key Roles and Responsibilities

- Provide the vision & direction needed to make a global SaaS Brand and drive execution on the same

- Lead and develop Product positioning and messaging by understanding our brand, customer needs, product roadmap, market trends, and competitive landscape

- Conduct market research and competitive analysis to make recommendations on segmentation and targeting strategies

- Use a data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyer's journey.

- Develop an inbound marketing engine which will align the company toward focus markets and industries to generate high quality leads

- Partner with sales, customer success and product leadership to drive pipeline and conversion metrics

- Leverage paid & organic marketing channels to drive top funnel, lead velocity and conversions.

- Explore new channels for customer acquisition .

- Build, Lead, motivate, mentor, and grow a high performing marketing function.

What do you need to do well in this role?

- 8+ years of overall marketing experience.

- Minimum 4+ years of having led multi-skilled marketing teams

- Strong creative & soft skills combined with an affinity for data.

- Deep functional expertise in any at least one key aspect of marketing - Performance marketing, digital brand building, social media marketing, SEO, content marketing or customer engagement via content & marketing automation.

- Experience with B2B/ SAAS products at an early stage selling to US and SEA would be a big plus.

- Highly organized and autonomous, but also collaborative and able to work cross-functionally.

- Ability to make decisions in a changing environment, anticipate future needs and drive results.

- And most importantly, you should be fun to work with.