Head - Marketing - IT

Lead the team that responsible for:

Brand:

- Ownership of the Brand, Campaigns , templates and anything that is market and client facing. These include brand awareness and recall Scores

- Facility branding

- Working on award submissions and identifying awards to participate in

- Also responsible for Employee Branding to be alignment with the corporate brand

GTM Campaigns:

- Creation of plans for Offerings and focus verticals across all Lines of Business

- These includes collateral creation, website content, digital and social media campaign and Lead gen support

- ABM and NCA Marketing Support

- Work with the ABM Leads for the regions on Strategic Accounts , New Business Pitch support and custom events

Digital and social media:

- Lead the strategy, planning and execution of Digital and Social Media Marketing by focusing on promoting Thought Leadership and Brand Awareness through various channels

- Manage the relationship with the agency and the team

SEO:

- Drive SEO strategy and monitor SEO performance and metrics

- Manage relationship with the Agency and the team.

Website and Mar Tech:

- Manage the Corporate ,Subsidiary and Career website and the web design team ,ensure updates and the web experience is consistent , good and on time team

- Track Leads and conversions

- Website Analytics and dashboard

- Understanding of Mar Tech and the tools that are used

- Implementing campaigns and tracking results

- Ownership of the Budget and Client Visits App

Content:

- Manage the Content Calendar with regular refreshes and new content from the Offerings and other focus verticals , and work with the SME's on focus areas to drive leads / build awareness

- Ensure new assets are added frequently.

- Provide support on content development for events.

- Create constant engagements on social media for subsidiaries.

Customer Experience, Client Visits and Corporate Events:

- Client Experience for existing and prospective clients visits to India or global offices ,ensure consistency and exceptional experiences and

- From conceptualization to end to end management

- Industry events that are part of the GTM , work with the regional/field marketing team in US and UK on requirements to support the events

- Corporate Events which include Sales Meets, Client events, Sports Hospitality, Analyst and Advisor Day, to name a few

Subsidiary and Partner Marketing:

- Responsible for GTM strategy and plan for the subsidiaries owned by the company.

- Liaison with the business and sales leaders to ensure integration with the corporate messaging and cross selling with the Strategic and NCA teams

- Work with the channel partner leads on joint go to market plans and implementing them.

- Promotion within the company and externally as well

Marketing Operations:

- Managing and Tracking the Marketing Budget , from projections to spend

- Leading the team that handles all the functions mentioned above .

- Ensure processes and followed and Audit requirements are monitored

- Vendor management ( creative, digital, event and other third party vendors like Video creation, translation, printing and fabrication , photographers) that the marketing team works with )

- Working with the procurement team for all services required by marketing Video creation

- Creation of videos, Corporate, solution, testimonial, demos , etc

- Create templates for collaterals

- Manage the graphics and content team

- Managing a repository of all marketing assets

- Creating Dashboards and ROI across the various functions

Analyst relations:

- Owning the relationship with Analyst firms , managing the contracts and keeping track or the usage

- Building a calendar for Briefings and inquiries

- Monitoring the mentions and opportunities for recognition and promotion