Posted By
Rubbi S
Partner Sourcing- AGI at Live Connections Placements Private Limited
Last Login: 20 November 2024
Posted in
Sales & Marketing
Job Code
1445446
Lead the team that responsible for:
Brand:
- Ownership of the Brand, Campaigns , templates and anything that is market and client facing. These include brand awareness and recall Scores
- Facility branding
- Working on award submissions and identifying awards to participate in
- Also responsible for Employee Branding to be alignment with the corporate brand
GTM Campaigns:
- Creation of plans for Offerings and focus verticals across all Lines of Business
- These includes collateral creation, website content, digital and social media campaign and Lead gen support
- ABM and NCA Marketing Support
- Work with the ABM Leads for the regions on Strategic Accounts , New Business Pitch support and custom events
Digital and social media:
- Lead the strategy, planning and execution of Digital and Social Media Marketing by focusing on promoting Thought Leadership and Brand Awareness through various channels
- Manage the relationship with the agency and the team
SEO:
- Drive SEO strategy and monitor SEO performance and metrics
- Manage relationship with the Agency and the team.
Website and Mar Tech:
- Manage the Corporate ,Subsidiary and Career website and the web design team ,ensure updates and the web experience is consistent , good and on time team
- Track Leads and conversions
- Website Analytics and dashboard
- Understanding of Mar Tech and the tools that are used
- Implementing campaigns and tracking results
- Ownership of the Budget and Client Visits App
Content:
- Manage the Content Calendar with regular refreshes and new content from the Offerings and other focus verticals , and work with the SME's on focus areas to drive leads / build awareness
- Ensure new assets are added frequently.
- Provide support on content development for events.
- Create constant engagements on social media for subsidiaries.
Customer Experience, Client Visits and Corporate Events:
- Client Experience for existing and prospective clients visits to India or global offices ,ensure consistency and exceptional experiences and
- From conceptualization to end to end management
- Industry events that are part of the GTM , work with the regional/field marketing team in US and UK on requirements to support the events
- Corporate Events which include Sales Meets, Client events, Sports Hospitality, Analyst and Advisor Day, to name a few
Subsidiary and Partner Marketing:
- Responsible for GTM strategy and plan for the subsidiaries owned by the company.
- Liaison with the business and sales leaders to ensure integration with the corporate messaging and cross selling with the Strategic and NCA teams
- Work with the channel partner leads on joint go to market plans and implementing them.
- Promotion within the company and externally as well
Marketing Operations:
- Managing and Tracking the Marketing Budget , from projections to spend
- Leading the team that handles all the functions mentioned above .
- Ensure processes and followed and Audit requirements are monitored
- Vendor management ( creative, digital, event and other third party vendors like Video creation, translation, printing and fabrication , photographers) that the marketing team works with )
- Working with the procurement team for all services required by marketing Video creation
- Creation of videos, Corporate, solution, testimonial, demos , etc
- Create templates for collaterals
- Manage the graphics and content team
- Managing a repository of all marketing assets
- Creating Dashboards and ROI across the various functions
Analyst relations:
- Owning the relationship with Analyst firms , managing the contracts and keeping track or the usage
- Building a calendar for Briefings and inquiries
- Monitoring the mentions and opportunities for recognition and promotion
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Posted By
Rubbi S
Partner Sourcing- AGI at Live Connections Placements Private Limited
Last Login: 20 November 2024
Posted in
Sales & Marketing
Job Code
1445446