Head - Marketing - Internet/Online

Role and Responsibilities:

1. Strategic Leadership:

- Develop and execute a comprehensive marketing strategy aligned with ' business objectives, focusing on Brand building and online sales.

- Lead, mentor, and inspire a multidisciplinary marketing team, fostering collaboration and innovation.

- Set ambitious performance targets, monitor progress, and provide strategic guidance to ensure the team's success.

2. Brand Development and Positioning:

- Define and refine the brand identity, ensuring consistent and impactful brand messaging across all touchpoints.

- Strategically position the brand in the market to drive brand recognition, resonance, and customer loyalty.

3. Customer Acquisition and Conversion Optimization:

- Lead the optimization of content to improve conversion rates across the website.

- Implement A/B testing, user behaviour analysis, and user journey enhancements to continually optimize content performance.

4. Content Strategy and SEO:

- Develop and execute a content strategy that engages and educates our target audience while driving organic search visibility.

- Collaborate with teams to produce high-quality content, ensuring it aligns with brand messaging and resonates with customers.

5. Reputation Management and Customer Engagement:

- Manage online reputation by monitoring and responding to customer reviews, feedback, and social media interactions.

- Cultivate strong customer relationships through personalized engagement and timely resolution of customer queries.

6. Marketing Automation and Customer Retention:

- Implement marketing automation techniques using BIK/Webengage to enhance customer retention efforts, including personalized email campaigns and loyalty programs.

- Foster customer loyalty by delivering exceptional post-purchase experiences and building brand advocacy.

7. International Expansion and Global Marketing:

- Collaborate with the exports team to tailor marketing strategies for international markets, adapting to regional preferences.

- Drive global marketing efforts to expand 's presence across diverse markets.

8. Social Media and Influencer Partnerships:

- Develop a robust social media strategy across platforms to engage the audience, showcase products, and foster a thriving community.

- Identify and collaborate with influential partners to amplify brand awareness and credibility.

9. Creative Direction and Design Oversight:

- Lead the development of creative assets, ensuring they align with the brand's identity and resonate with the target audience.

- Oversee both domestic and international design projects, maintaining a consistent visual identity.

10. Agency Management and Marketing Collaboration:

- Collaborate with external agencies to optimize marketing efforts and enhance brand
visibility.

- Work cross-functionally to align marketing initiatives with other departments, driving cohesive and effective campaigns.

11. Innovation, Awards, and Product Launches:

- Drive innovation by identifying emerging trends, technologies, and opportunities for the brand's growth.

- Lead the strategic planning and execution of new product launches, securing industry awards, and driving brand recognition.

12. Data Analysis, Reporting, and Continuous Improvement:

- Regularly analyse marketing performance metrics, prepare insightful reports, and present actionable recommendations.

- Utilize data-driven insights to refine strategies, optimize campaigns, and drive
continuous improvement.

13. PR:

- Strategic PR and Media Management: Proficiently navigates the realms of public relations and media, leveraging relationships to strategically position the brand, manage reputation, and secure impactful media coverage that amplifies brand visibility and credibility.

Most importantly:

14. Innovation Thinking, Out-of-the-Box Strategies, and Creative Mindset:

1. Innovation Catalyst: Adept at fostering a culture of innovation within the marketing team, consistently encouraging and inspiring novel ideas and solutions.

2. Strategic Visionary: Possesses the ability to envision future trends and opportunities, translating them into ground-breaking marketing strategies that drive brand growth.

3. Creative Problem Solver: Demonstrates an innate knack for approaching challenges from unconventional angles, leading to unique and effective problem-solving outcomes.

4. Bold Idea Generation: Consistently generates inventive and forward-thinking concepts, challenging the status quo and pushing boundaries to achieve exceptional results.

5. Cross-Disciplinary Thinker: Leverages insights and techniques from diverse disciplines, combining them in innovative ways to create strategies that stand out.

6. Risk-Taker: Not afraid to take calculated risks, experimenting with new approaches and strategies that disrupt the market and capture audience attention.

7. Visionary Campaign Development: Creates campaigns that captivate and engage by integrating unexpected elements, delivering messages that resonate on a deeper level.

8. Adaptive Innovator: Quick to adapt to changing circumstances, transforming challenges into opportunities and utilizing emerging technologies to stay ahead of the curve.

9. Holistic Problem Solver: Demonstrates the ability to see the bigger picture while identifying intricate details, resulting in holistic solutions that address multiple aspects of a challenge.

10. Cultivates Creativity: Establishes an environment that nurtures and encourages creativity, enabling team members to unleash their full imaginative potential.

11. Revolutionary Thinking: Constantly challenges conventions, sparking fresh perspectives that lead to revolutionary changes in how marketing is approached.

12. Experimental Mindset: Embraces experimentation as a means of uncovering innovative approaches, embracing failures as learning opportunities for future successes.

13. Storytelling Innovator: Develops imaginative storytelling techniques that resonate deeply with the audience, leaving a lasting impact and forging emotional connections.

14. Iconoclastic Vision: Takes a contrarian approach, often redefining industry norms and reimagining marketing strategies for unparalleled brand differentiation.