Head - Marketing - InsurTech Startup

Position: Marketing Head.

Location: Bangalore.

Working Days: MondayFriday.

Work Timings: US Shift.

Experience Required: 6-10 years.

Client: Leading Insurtech Startup.

Looking for candidates with prior US experience in content marketing, product marketing, lead generation, and campaign optimization within B2B SaaS.

What Were Looking For

We are hiring a Generalist Marketer to build and execute marketing initiatives, to drive events, brand awareness, lead generation, and customer marketing.

This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, event planning, and demand generation.

If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you.

What Youll Be Doing

Content & Product Marketing

- Develop and execute content strategiesincluding thought leadership pieces, case studies, blogs, one-pagers, and product messaging.

- Work with sales and product teams to refine positioning and sales enablement materials.

- Own the creation of marketing collateral that supports outbound campaigns and customer engagement.

Events & Community Marketing

- Lead Our Client s presence at major US insurance industry conferences, handling everything from logistics to engagement strategy.

- Plan and execute micro-events (private dinners, networking meetups) to foster relationships with underwriters, carriers, and brokers.

- Build and nurture an engaged community through targeted outreach and valuable content.

- Amplify events and community initiatives through media while securing industry recognition via PR and analyst reports like Gartner.

Demand Generation & Sales Support

- Execute targeted demand generation campaigns to drive high-quality leads.

- Align marketing with sales to ensure a steady pipeline of prospects.

- Support ABM (Account-Based Marketing) initiatives with strategic content and outreach.

Full Funnel Reporting & Nurturing

- Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.

- Leverage data to identify trends, segments, and optimization opportunities across the GTM team.

- Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.

What You Need

- 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).

- Startup experience: comfortable operating in a fast-paced, high-growth environment.

- Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.

- Strong skills in:

- Marketing automation tools (HubSpot or similar).

- Google Analytics & Tag Manager for performance tracking.

- Copywriting, UX, and designthe ability to craft compelling messaging and optimize the user experience.

Bonus Points

- Experience traveling to the US for industry events.

- Prior experience sitting in on client calls to understand market needs and pain points.

- Experience managing customer communities and engagement programs.

This Is a High-Impact Role

Your work will directly influence our ability to generate demand, engage prospects, and drive revenue growth.

If you're a Generalist marketer who thrives on pipeline generation and campaign execution, this could be the perfect opportunity for you.