Head - Marketing & Insight - FMCG

- As Insights Lead, will be directly involved with senior business executives, responsible to provide the consumer perspective while building business plans and decisions.

- Profile responsibilities involved work around acceleration of growing businesses, develop impact business solutions and advocate entrepreneurial culture to consumer research.

- Responsible to develop as well as execute strategic & operational research for varied business needs. (Hands on experience across various tools: Qualitative, Quantitative, Syndicate).

- Analyse market trends, consumer perceptions and competition behavior to suggest best branding policies and decisions in order to enhance product branding, advertising, marketing campaigns and business opportunities.

- Experience ranges across -Brand Track, Usage & Attitude Studies, Segmentation, ad-evaluation & campaign impact, market entry strategies and Need Gaps Assessment, Product & Concept test among others.

Expr : 15-16 yrs

Location Delhi

Team : Brand Managers