Head - Marketing - Industrial Products

Job Title: Head of Marketing.

Employment Type: Full-time.

Location: Mumbai.

Experience: 12-15 years.

Job Overview:

- We are seeking an innovative and results-driven Head of Marketing to lead and oversee all aspects of the company's marketing initiatives.

- The ideal candidate will be responsible for developing strategic marketing plans, handling product launches, managing domestic and international exhibitions, and collaborating closely with cross-functional teams on new product development.

- The role demands a candidate with a strong background in scientific or industrial products, and a proven track record of developing and implementing successful marketing strategies that drive brand growth and market share.

Key Responsibilities:

Marketing Strategy & Planning:

- Develop and implement a comprehensive marketing strategy to achieve business goals, including market share growth, brand positioning, and sales objectives.

- Oversee market research, competitor analysis, and customer insights to identify market trends, opportunities, and customer needs.

- Lead strategic product marketing, including new product launches, pricing strategies, and go-to-market plans.

New Product Development:

- Work closely with R&D and Product Development teams to ensure that marketing strategies align with the creation of innovative products.

- Provide customer feedback and market insights to guide new product design and features.

- Drive successful product launches from conception to market introduction.

Brand Management & Communications:

- Enhance and maintain the brand's reputation as a leading supplier of scientific equipment.

- Develop impactful digital and offline marketing campaigns, including content marketing, social media, and public relations.

- Ensure consistent brand messaging across all customer touchpoints.

Domestic and International Exhibitions:

- Plan and manage the company's participation in domestic and international exhibitions, trade shows, and industry conferences.

- Oversee the logistics and execution of exhibition strategies, ensuring maximum brand visibility and engagement with key industry players.

Team Leadership & Collaboration:

- Lead, mentor, and inspire the marketing team, fostering a culture of creativity, collaboration, and high performance.

- Collaborate with cross-functional teams (Sales, R&D, Product Development) to align marketing initiatives with product innovations and sales targets.

Digital Transformation:

- Spearhead digital marketing efforts including website management, SEO, paid advertising, and lead generation strategies.

- Utilize data-driven approaches to measure marketing performance, optimize campaigns, and improve ROI.

Customer Engagement & Relationship Building:

- Build strong relationships with key clients, distributors, and industry partners, positioning the company as a trusted partner in scientific communities.

Budgeting & Reporting:

- Manage the marketing budget, ensuring cost-effective allocation of resources.

- Provide regular performance reports to the executive team, highlighting campaign success and insights.

Required Skills:

- Marketing Strategy & Planning.

- New Product Development.

- Brand Management.

- Digital Transformation.

- Domestic and International Exhibitions.

- Customer Engagement.

- Budgeting.

- Relationship Building.

Mandatory Requirements:

Educational Qualifications: Degree in Chemical/Biotechnology/Biomedical Engineering from a reputed institution.

Certification Requirements: None.

Interview Process:.

Round 1: Virtual Call.

Round 2: Face-to-Face Interview.

Notice Period: 30 days.

Language Proficiency: English and Hindi preferred.

This role is designed for a candidate who is dynamic and has a blend of strategic vision, technical understanding, and leadership skills to drive brand growth in a competitive market.