Head - Marketing - Hospitality/Healthcare

Head of Marketing

- Crafting strategies for all Marketing teams, including Offline, Digital, Advertising, Communications and Creative

- Preparing and managing monthly, quarterly and annual budgets for the Marketing department

- Setting, monitoring and reporting on team goals

Job brief :

- We are looking for a Head of Marketing who'll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

- Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

- If you're a skilled Marketing strategist, able to inspire your team members, we'd like to meet you.

- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities :

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

Requirements and skills :

- Work experience as Head of Marketing or VP Marketing, preferably within our industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind