Head - Marketing (Hospitality / Events) Head - Marketing (Hotel / Hospitality / Events) Location: Mumbai CTC: 30 - 32 lacs per annum SUMMARY: As the Head of Marketing for a Luxury High-End Hospitality Company, the position will play a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand image, drive revenue growth, and ensure a strong market presence. This leadership position demands a dynamic individual with a proven track record in luxury hospitality marketing, a strategic mindset, and exceptional leadership skills. ROLE: Strategic Planning: - Develop and implement marketing strategies to position the company as a leader in the luxury high-end Hospitality Industry. - Develop and implement multi-channel marketing strategies, including digital, social media, and events, to drive brand engagement and lead generation. - Media and database buying at the correct rates. - Collaborate with senior management to align marketing initiatives with overall business objectives. - Implement robust analytics tools to measure the effectiveness of marketing campaigns. - Basic knowledge of AI in the marketing perspective for driving analytics. - Provide regular reports and insights to management, demonstrating the impact of marketing efforts on business outcomes. - Stay informed about market trends, competitor activities, and customer preferences to adjust marketing strategies accordingly. - Conduct regular market research to identify opportunities for brand growth and development. - Devise and execute lead generation strategies to acquire high-quality leads for services. - Utilize a multi-channel approach, including digital marketing, social media, partnerships, and events, to generate leads from the desired demographic. Brand Management: - Build and maintain a strong brand presence in the luxury hospitality sector. - Reshape brand profile for making it future looking. - Specific focus on sustainability and DEI (Diversity Equity and Inclusivity) angle to create brand awareness for the business. Suggest tie ups. - Develop and enforce brand guidelines to ensure consistent messaging and visual identity. - Cultivate and enhance brand equity through targeted campaigns and initiatives. - Develop and execute a strategic brand-building road-map to enhance the company's presence in the luxury market. - Collaborate with cross-functional teams to identify unique selling propositions and key differentiators. - Implement innovative marketing campaigns to increase brand awareness and relevance in the target market. - Craft a captivating brand narrative that resonates with the target audience and communicates the company's values and mission. - Develop and maintain a library of brand stories that highlight successful events, collaborations, and client experiences. - Ensure the brand story is consistently conveyed across all marketing channels. - Create and enforce comprehensive brand guidelines to maintain a cohesive brand identity. - Oversee the development of visual assets, ensuring they align with brand guidelines and resonate with the luxury market. - Conduct regular audits to ensure consistent implementation of brand guidelines across all touch-points. Content Creation, Partnerships and Collaborations: - Lead content creation efforts to produce compelling and relevant materials for various platforms. - Develop marketing collateral, promotional materials, and content that reflects the luxury brand image. - Content creation parameters as per luxury hospitality standards - Board Decks, Mood Boards, Colours and Hues, Fonts etc. - Ensure consistency in messaging and storytelling across all communication channels. - Identify and foster partnerships with influencers, luxury brands, and other relevant entities. - Negotiate and manage collaborations to enhance brand visibility and credibility. Communications & PR: - Develop and implement corporate communication strategies to maintain a positive brand image. - Craft and disseminate press releases, newsletters, and other communication materials. - Plan and execute industry events to maintain market leadership in conjunction with key partners. - Build and maintain relationships with key media outlets and influencers. - Manage PR campaigns to enhance brand visibility and reputation. - Cultivate relationships with key journalists, editors, and influencers from the luxury hospitality industry. - Manage media inquiries and coordinate interviews and features. - Collaborate with external agencies for advertising, PR, and digital marketing campaigns. - On boarding of agencies at best negotiated rates. - Ensure agencies adhere to brand guidelines and deliver high-quality outputs. Market Research and Competitive Intelligence: - Conduct in-depth market research to identify industry trends, customer preferences, and emerging opportunities in the luxury segment. - Develop and maintain a comprehensive understanding of the competitive landscape, analyzing competitors' strategies, strengths, weaknesses, and market positioning. - Utilize data-driven insights to inform marketing strategies and stay ahead of market trends. Team Management: - Use industry connect to build a robust team of go - getters as part of the Marketing team. - Lead, mentor, motivate and manage the entire Marketing team to achieve media savings and correct brand image. - Conduct regular performance reviews, provide training, and foster a collaborative and high-performance sales culture. - Set clear sales targets and key performance indicators (KPIs) for the team and provide regular performance feedback. REQUIREMENTS: - Graduate or Postgraduate/ MBA in Marketing. - Min of 8-10 years of exp in marketing, with a significant portion in luxury hospitality, Currently in leadership role. - In-depth understanding of the luxury hospitality Industry - Proficient in digital marketing tools, analytics, and platforms. - Proficient in analyzing marketing metrics and using data for decision-making. - Strong understanding of digital marketing, SEO, SEM, and social media strategies. - Understanding of AI from the Marketing perspective. - Excellent written and verbal communication skills, with the ability to articulate and convey complex ideas clearly. - Strong creative thinking and problem-solving abilities, with an eye for aesthetics and attention to detail. - Strong leadership and team management skills. - Strong analytical and strategic planning skills to identify market opportunities and formulate effective marketing strategies. - Passion for luxury hospitality and a keen understanding of the target audience. - Results-driven with a focus on achieving measurable outcomes. - Proven leadership skills with the ability to inspire and lead a high-performing marketing team. - High level of integrity and professionalism. - Creative thinker with a strategic mindset and a passion for staying ahead of industry trends. - Ability to thrive in a fast-paced and dynamic environment, adapting to changing market conditions and overcoming challenges.

Mumbai

Head - Marketing - Hospitality/Events Industry 

Head - Marketing - Hospitality/Events Industry  ,Job Description for Head - Marketing - Hospitality/Events Industry  in Diverse in  Mumbai for (8-12) years of experience. Apply Now!

Job Description for Head - Marketing - Hospitality/Events Industry  in Diverse in  Mumbai for (8-12) years of experience. Apply Now!