Head - Marketing - HealthTech
Organisation - Client is a digital therapeutics company that focuses on using AI for using patient outcomes in chronic disease care, for all the stakeholders
Role - The role entails leading the marketing function of the organisation
Responsibilities: - Heading the marketing function for the organisation
- Demand Generation - Maintaining an influx of qualified leads
- Conversion - Converting a test/trial user of the platform to a full time user
- Partner Success - Working with the partners, to increase the adoption & correct usage of the services across the value chain