Head - Marketing - Healthcare

Key Responsibilities

1. Strategic Planning:

- Develop and implement a cohesive marketing strategy aligned with the healthcare organization's goals and objectives.

- Conduct market research to identify trends, competitor activities, and opportunities for growth.

2. Brand Management:

- Manage and enhance the healthcare organization's brand image and reputation.

- Develop and maintain brand guidelines to ensure consistency across all marketing channels.

3. Digital Marketing:

- Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and online advertising.

- Analyse digital marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.

4. Content Development:

- Collaborate with content creators to develop engaging and informative content for various marketing channels.

- Ensure that all content complies with healthcare regulations and ethical standards.

5. Physician and Patient Engagement:

- Develop strategies to engage healthcare professionals and build referral relationships.

- Implement patient engagement initiatives to enhance patient experience and satisfaction.

6. Event Planning:

- Plan and execute healthcare events, seminars, and community outreach programs to increase awareness and participation.

- Coordinate with internal teams and external partners to ensure successful event execution.

7. Collaboration:

- Collaborate with cross-functional teams, including operations, clinical teams, and IT, to align marketing strategies with overall organizational objectives.

- Work closely with sales teams to support lead generation and conversion efforts.

8. Regulatory Compliance:

- Stay informed about healthcare regulations and ensure all marketing activities comply with relevant laws and industry standards.