Head - Marketing & Growth - Startup - IIM/ISB/MDI/FMS

Primary Responsibilities:

- Develop, implement, monitor a cohesive marketing plan to increase brand awareness and annual sales along with smooth execution of marketing campaigns and launches in line with the budget

- Continue to strengthen the brand's unique and compelling image, personality, and voice to build.

- Strengthen the current e-commerce, Ambassador network, retailers, and D2C arm of the brand to drive business growth while developing newer channels, if required

- Liaison with key stakeholders and key channels to drive exceptional brand growth on theonline platforms

- Mobilize execution teams to implement the ideas/strategy as discussed and primarily - get-things-done - Contribute to the executive leadership of the overall business as an active member of the core executive team.

- Build relationships with media and stakeholders through creative PR activities

- Be hand-on on marketing and business metrics and be data oriented with decision making

- Work cross-functionally with product managers and customer service team to make sure all Initiatives can be and are delivered with high level of quality and efficiency

Functional Expectations

- Proven work experience as a Marketing head/Growth or other sales role

- 7-11 years of relevant experience

- MBA or PGDM in Marketing or communication from a tier 1 Business School will be preferred

- Demonstrable experience in designing and implementing successful marketing campaigns

- Working knowledge of SEO, web analytics, and Google AdWords, CRM software and digital marketing tools and techniques

- Experience across marketing channels, social media, affiliates, display advertising, CRM & email marketing to ensure all channels are fully exploited within acceptable ROI levels.

- Experience and understanding in e-commerce will be a plus

- Ability to anticipate market changes which give the company new ways of meeting customer needs, market segmentation & new solutions to address the same; Is dedicated to meeting the expectations & requirements of customers; Constantly drives to exceed customer expectations

- Demonstrated ability to be extremely result and implementation oriented and operate both strategically and tactically in a high-energy, fast-paced environment.

- Excellent team and relationship management, communication and organizational skills.

- Prior start-up experience of growing an internet product from zero to million users a big plus.