Head - Marketing & Growth - Internet/Online

Head - Marketing & Growth

Growth Head

Location - Mumbai

What we look for in you:

Marketing Strategy:

- You should be able to develop and articulate clear growth strategies aligned with the company's overall goals & vision by leveraging data driven insights and market intelligence.

- You would Own and Manage the marketing life-cycle from concept to creation, leading the path to grow sales thereby growing the product penetration into newer markets and deeper engagement with the users.

- You would be responsible to conduct market research and analyze the outcome to identify Target Groups across the globe and using that information to plan marketing initiatives.

- You will plan, execute and optimize digital campaigns across channels and platforms. These will include Paid marketing, SEO, email marketing, partnerships, influencer network, etc.

- You would be expected to create Artium's Brand awareness through activities (ATL & BTL) and enhance communication to the potential users through different channels.

- The outcome should be to enable winning strategies for Artium including engagement and retention.

- Drive partnerships to create amplify brand visibility, reach new audience resulting in Top of the Funnel and user acquisition.

- Plan, forecast, budget and allocate resources optimally across activities / channels to drive sales and optimize marketing costs (CAC / ROAS) and drive campaign strategies across channels.

- Constantly monitor the essential metrics for the organization to drive business growth, globally.

- You should have eye for detail, handle data collation and analysis to enable better decision making & delivery of new User Acquisition.

- You will be expected to do A/B testing to create data driven strategies.

Leadership & Team building:

- Build and lead a team of growth marketeers in all aspects of marketing - Performance marketing, SEO, Socials & Content.

- Drive collaborative efforts for growth with cross-functional teams.

- Use marketing intelligence to collaborate with the Product Team and give inputs to help them enhance the features to make the product more user focused and drive business.

- Build execution strategy by involving key stakeholders including Operations, Tech and Design teams.