Head - Marketing & Growth - FinTech

GAMIFi is mandated to hire Head of Marketing with the following skills and capabilities for one of the growing US based Fin Tech Firms.

Position: Head - Marketing & Growth

Experience: 8 to 12 yrs

Job Location: Bangalore / Mumbai, Currently Remote (Later on Hybrid Model)

Job Type: Permanent

Qualification: MBA(Marketing) or any other equivalent from Tier 1 / Tier 2 Institutions

Key Responsibilities:

- Overall planning and execution of customer acquisition and retention.

- Collaborate with cross-functional teams to design and execute marketing initiatives.

- Develop and maintain public relations with key stakeholders.

- Handling Performance Marketing activities which include funnel optimizations, Google Search Ads/SEM, Ad Networks, Affiliate Partnerships, Ad Fraud Management, etc.

- Organic user-acquisition via ASO (across stores) and SEO

- Brand Marketing activities which include Brand Building, Digital Media Optimization, Content Marketing, Influencer Marketing, etc.

- Shape content & creatives to build & implement performance & brand campaigns

- Handling Partnerships & Strategic Alliances of API-led integrations across lending marketplaces.

Qualifying Criteria:

- Strong understanding of the fintech industry.

- Hands-on experience of building new acquisition channels.

- Minimum 5 years experience in Fin Tech / Financial Services Industry. Experience in Lending Domain would be a great plus.

- Excellent communication and interpersonal skills.

- Affinity for data, keenness to measure and track metrics.

- Extensive experience working with marketing tools such as CRMs, Campaign management platforms

Please Note:

The candidates must be stable in career.

Must be from Fin Tech / Financial Services Sector.