Head - Marketing & Growth - Education

Head of Marketing :

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

Responsibilities :

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Manage all paid B2C digital marketing channels including Google, facebook, twitter, LinkedIn, etc and drive higher web traffic through SEO and SEM strategies.

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Will be responsible for leveraging the vision, values, and differentiating elements of Medvarsity to tell our story in an easily understandable, compelling narrative that is personalized for various platforms and audiences.

- Act as the strategic lead and manage and deliver the organisation's media and PR strategy, including responsibility for all major PR campaigns