Head - Marketing - Furniture Industry

Marketing Head

Join us at Furniture Industry as Head of Marketing and be at the forefront of transforming the landscape of E-COMMERCE. We are seeking a dynamic individual to lead our marketing efforts across various channels and elevate the brand to new heights. You will lead the charge in driving strategic marketing initiatives and transforming brand perceptions within the consumer durable and retail industry.

Location: Mumbai

Industry: Consumer durable/retail/Furniture

Qualification: MBA from a prestigious institute (Full Time)

Team Size: 18-20

As the Head of Marketing, you will play a pivotal role in steering the following responsibilities:

- Brand Identity Reinvention: Lead the conceptualization and execution of impactful marketing campaigns aimed at reshaping the brand identity and positioning it as the foremost choice for aspirational interior solutions.

- Strategic Budget Management: Assume accountability for the management and allocation of marketing budgets at the furniture group level, ensuring prudent financial stewardship and maximum ROI.

- Collaborative Agency Partnerships: Forge strategic partnerships with advertising agencies to formulate, direct, and synchronize marketing activities, fostering seamless execution and brand amplification.

- Strategic Media Selection: Employ a judicious approach in selecting appropriate media channels to drive awareness and engagement, particularly for high-impact product launch campaigns.

- Holistic Brand Communication: Oversee the brand communication mix and orchestrate both above-the-line (ATL) and below-the-line (BTL) promotional activities with finesse and precision.

- Multi-Channel Focus: Strategically prioritize and leverage diverse marketing channels including General Trade, Retail, B2B, and E-commerce, harnessing the power of emerging new media and social platforms.

- E-commerce Optimization: Spearhead digital and social media initiatives to propel e-commerce sales growth for our esteemed brands, driving impactful online presence and customer engagement.

- Integrated Media Initiatives: Lead the charge in orchestrating comprehensive offline and online media initiatives spanning Television, Print, Radio, Outdoor, and Digital platforms, fostering holistic brand visibility.

- Strategic Analysis and Insight: Conduct rigorous competition analysis, delve into sub-brand wise marketing spend dynamics, and spearhead the formulation of pricing strategies for new product launches, leveraging actionable insights to drive sustained growth and market dominance.

- We invite you to embark on this transformative journey and Join us in redefining the benchmarks of excellence and innovation in the realm of interior solutions.

Budget 90-1cr (No bar for the right fitment)