Head - Marketing - Frozen Food

- Develop and implement effective Trade Marketing Programs for both Channels (distributors / wholesalers) and franchisees in conjunction with Sales.

- Develop overall Marketing and Competitive growth strategies for all Product categories

- Managing the Marketing team effectively to drive Organizational Objectives

- To Develop New Product definitions with Research & Development and cross functional teams

- To identify new product opportunities and conduct market assessment with R&D

- To Work with Sales/Technical Team to maintain and improve Market

- To Measure Market Share, Market Perception

- Set up the database and customer portfolio through market survey and feedback from distributor/market research/professional associations/trade publications/official economic data/trade show/competitor

Qualifications and Experience :

- MBA with minimum of 10-15 years marketing experience to include

- FMCG industry, food companies an advantage - product knowledge ( frozen food)