Head - Marketing - Foods & Beverage Startup

Head Marketing for Start-up in F&B

Preferred Candidate :

- Looking for an experienced Head of Marketing, well-versed in all aspects of Marketing Strategy

- Proven experience of Brand Positioning and Market Analytics in Retail/Food/Caf

- In-depth knowledge of Consumer Behaviour and Market Research

- Ability to provide direction, leadership and guidance to the Marketing Team

- Strong Strategic, Analytical and Data Orientation

- Strong leadership and organizational skills

- Prior experience in high-growth start-up environment is preferred

- MBA preferred

Key Responsibilities :

- Crafting innovative Strategies and Brand Campaigns for Positioning and Establishing the Brand.

- Developing and spearheading Strategic Plans that cut across various consumer profiles.

- Ensuring that the Brand Message is strong and consistent across all channel and marketing efforts.

- Driving Sales, armed with a deep understanding of Consumer Behaviour, Insights and Analytics.

- Leading the Brand's Digital marketing Strategy

- Directing and supporting Market Research collection, analysis and interpretation of data for long-term and short-term market forecasts.

- Providing inputs for Product Innovation/Development and Pricing Strategy based on Market/Consumer Information

- Identify competitors, evaluate their strategies and positioning, and devise counter strategies.

- Proven experience in handling Marketing Teams including Digital, Advertising, Communications & Creative

- Collaborate and extensively engage with various external Marketing Agencies.