Head - Marketing - FMCG Startup - IIM/ISB/MDI/FMS

Marketing Head- FMCG Startup: (B2C)

- Employing a variety of communications tools: print advertising, visual merchandising, direct marketing, strategic partnerships & events marketing to enhance brand presence; planning and leading all brand-marketing campaigns (ATL/BTL) like movie integration/Concerts/Event integration. Notable Achievements

- Implementing a marketing strategy focused on increasing brand awareness, generating subscribers, and ultimately increasing market share and revenues.

- Driving change across the organisation with regard to elements such as social media or digitalization; building brand awareness through social media platforms and ensuring that all communications align with the brand.

- Leveraging data analytics to drive marketing insights; conceptualising new key metrics to drive customer acquisition, conversions, engagement, and customer satisfaction.

- Establishing a strategic business partnership with leading banks/Wallets/e-commerce platforms to attract the target audience and maximise the brand presence.

- Assuming the responsibility to service key accounts, understanding their requirements, and customizing products/ service to meet their business needs.

- Designing and developing an affiliate program to maximise conversion and create a new booking channel for the platform.

- Driving execution of marketing campaigns, value proposition, and customer segmentation; creating campaign briefs for design along with content generation, meeting end-to-end campaign needs such as mailers, push notifications, offer pages, app banners, and SMS.

- Spearheaded the India Marketing department; conceived, conceptualized and implemented the marketing strategy and launched the exclusive partnership with few biggest brand and strategic business partners.

Tier 1 Academic Pedigree: 7-10 Years experience