Head - Marketing - FMCG/Startup

Designation: Head of Marketing

Job Description:

- Define the overall plan for the marketing team and work closely with the team to deliver it

- Define the brands' architecture, define its target audience, build customer personas, understand how they behave during transaction/offline interactions/website/app

- Spearhead the marketing strategy for all aspects of a business including customer transactions, in-store branding, activations, trading events,

- Identify the right channels to target customers and optimize CAC

- Collaborate with the city teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy

Experience:

- 6+ years of experience in both online and offline marketing to drive B2C customer acquisition

- Hands on experience in a start-up/own venture is a plus

Qualifications/Desired Attributes:

- Education: Engineering or Management Degree from IIT/IIM/NIT/BITS

- High analytical & problem-solving ability

- A hands-on approach for executing experiments and setting processes

- High levels of motivation, energy & drive to ensure relevant goals are achieved