Head - Marketing - FMCG/Retail

We are hiring for our MNC Client

The ROLE includes activations like Media planning with ATL and Marketing activation with BTL driving micro-marketing and on-ground activation. It also includes identifying critical and impact markets and customizing the marketing approach specific to the geo dynamics.

Key Responsibilities:

- Implementing brand and marketing activations across AP&Telangana Businesses with a focus on Hyderabad and select urban towns

- Monitoring offline branding activities, including OOH and electronic media, with retail visibility programs

- Driving activation-led campaign execution based on themes of show launches across impact cities of AP and Telangana with ground assistance in managing campaign launches

- Meeting influencers from time to time, along with agencies, to understand, monitor, and report influencer program progress