Head - Marketing - FMCG - IIM/FMS/XLRI/MDI

Job Description

Geographical Scope - India and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives

Job purpose - The Marketing Head will be responsible for development and execution of the marketing strategies for India, Vision Care.

The marketing strategies should support the business segment's aggressive and transformative growth phase.

Main Accountabilities

- Develop and execute the marketing strategy for India working in close collaboration with the global brand and marketing team.

- Lead an India based marketing team working across digital marketing, trade marketing, product management and brand management.

- Product Strategy: Continue to strengthen the product portfolio through the right pricing strategy and introduction of new, innovative products with the right GTM strategy.

- Increase brand/category awareness: Introduce the right metrics/framework for measurement and drive the business segment's ambition to significantly improve the brand and product awareness.

- Trade Marketing: Create impactful brand visibility, messaging and design impactful customer engagement programs

- Digital: Build a strong brand presence and drive better customer and consumer engagements.

- Enable customers to build a stronger omnichannel presence.

- Design and Execute multi channel, high ROI Marketing campaigns aimed at increased awareness and lead generation for the customers.

Dimensions

Reports to: Commercial Head, Vision Care, India

Direct Reportees: Team of 6

Job Description Template

Job Specifications

Education

- MBA from a top B School

Experience

- Overall experience of 8+ years

- 5+ years of marketing experience (preferably as a marketing head in a consumer product based organization)