Head - Marketing - FMCG/Food Industry

Job Purpose:

- We are looking for a Head of Marketing who'll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

- Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

- Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Job Responsibilities:

1. Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

2. Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

3. Set, monitor and report on team goals.

4. Design branding, positioning and pricing strategies.

5. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

6. Analyze consumer behavior and determine customer personas.

7. Identify opportunities to reach new market segments and expand market share.

8. Monitor competition (acquisitions, pricing changes and new products and features).

9. Coordinate sales and marketing efforts to boost brand awareness.

10. Participate in the quarterly and annual planning of company objectives

Skills and Qualifications:

1. Work experience as Head of Marketing or VP Marketing, within FMCG industry is a must.

2. Experience running successful marketing campaigns

3. Solid knowledge of web analytics and Google Adwords

4. Leadership skills with the ability to set and prioritize goals

5. Analytical mind

6. MBA in Marketing from reputed university.

7. 12-15 yrs experience in relevant field.