Head - Marketing - FMCG/Consumer Durables

Planning:

- Full accountability for the marketing strategy and its delivery in the context of the business's strategy of marketing plans.

- Lead the country teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off OBP and Growth Strategy

- Accountable for PU marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goals.

- Bring the voice of consumers and customers to the leadership table and ensuring appropriate focus on delivery of the marketing strategy.

- Contribute for global innovation pipeline development

Execution:

- Drive the activation of Marketing programs as per signed off plans in the accountable geography

- Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency.

- Product portfolio management to deliver near- and long-term GM growth targets consistent with global space/brand strategies

- Communication and promotion to both consumer and trade including thought leadership programmes to B2B customers

Experience:

- Having 12+ years of experience in B2C or B2B Marketing in global FMCG,consumer durable companies or Marketing led companies

- With 7+ years of experience in Marketing leadership roles

- Experience of leading high-performance teams

- Significant experience in disciplined marketing campaign execution

- Experience of working with agencies across multiple channels and countries

- Experience of working in a matrix organization with complex customer interfaces

- Sales experience desirable

Skills & Competencies:

- Developing a Marketing Strategy

- Brand management & Brand Building

- Customer Value Proposition Development and Engagement -

- Marketing Pricing management -

- Sector, Market, Customer and Competitor Understanding

- Performance monitoring