Head - Marketing - FMCG

Company - A leading FMCG Giant having HO in Nairobi

Position - GM Marketing

Reorting to - CEO

EXPECTED END RESULTS MAJOR ACTIVITIES:

1. Achievement of the top line, market share, and bottom-line targets for the brand assigned

- Development of marketing objectives - short term & long term

2. Developing and implementing brand communication, activation, media plans, PR initiatives for the brand assigned

- Liaison with advertising/media / PR agencies to prepare detailed marketing communication

- Liaison with trade / rural marketing teams to decide & roll-out brand initiatives

3. Strengthening brand equity & leveraging the same - Analyzing brand health measures/tracks on a regular basis

- Developing consumer/segment specific initiatives to drive equity

4. Portfolio management for the brand assigned

- Competitor / Consumer analysis

- Pricing strategy

5. Efficient utilization of brand support activities (BSA) budgets for the brands assigned

- Detailed financial planning and monitoring the same on a regular basis