Head - Marketing - FMCG

JOB SPECIFICATION

Position: Head Marketing

Reporting to: Business Head

Base location: Mumbai

Preferred industry: FMCG

Education: B school only

ROLES & RESPONSIBILITIES

The company requires a highly energetic Marketing leader who will be a key part of the management team and would have end-to-end responsibility for the marketing function.

The primary objective would be to create and build a strong brand presence in the FMCG space:

- Would be responsible for building brands and business in the consumer product industry, across the category of personal care products.

- Responsible for Brand strategy, Positioning, Insight, Innovation and Communication along with growing the market share and profitability.

- Conceive, Design and launch innovative marketing strategies to enhance brand equity.

- Leverage consumer insight to create Innovation, Brand development activities, Digital Marketing and social media.

- Use market research, competitive analysis, customer insight and business planning to roll out a communication strategy that forms the foundation of the company- s brand-identity and marketplace success.

- Create Brand guidelines, framework and ensure compliance

- Marketing Management with special skills on product propositions, creative development, advertising agency management, marketing budgets planning & monitoring, event management and 360 degree market activation.

- Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law.

POSITION REQUIREMENTS

- High levels of energy with a demonstrated ability to build a consumer brand from grounds-up while operating within limited budgets by using an innovative mix of BTL, PR, ATL, digital media and leveraging alliances.

- 8-10 years of overall experience with atleast 2-3 years of handling complete branding and marketing cycle for a consumer product.

- Management Degree from tier-I institute with an exceptional growth trajectory in the career.