Head - Marketing - FMCG

Marketing Strategy and Planning:

- Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives and brand vision.

- Conduct market research and competitor analysis to identify opportunities, consumer trends, and potential threats to our brand.

- Collaborate with cross-functional teams to integrate marketing efforts with product development, sales, and other key departments.

Brand Management:

- Oversee the development and maintenance of a strong and cohesive brand identity across all marketing channels.

- Ensure consistent messaging, tone, and visual elements in all marketing materials and campaigns.

- Monitor brand perception and sentiment, taking proactive measures to address any negative feedback or issues

Product Marketing :

- Lead product marketing efforts to effectively position our food products in the market

- Develop product launch strategies, packaging designs, and promotional materials to support new product introductions.

- Analyse product performance data and customer feedback to optimize product offerings and maximize sales.

- Develop Sampling plans across channels

Digital Marketing and E-commerce:

- Develop and execute digital marketing campaigns across various channels, including social media, email marketing, SEO, and content marketing.

- Drive e-commerce growth through effective online marketing strategies and customer acquisition tactics.

- Monitor website performance and user experience, implementing improvements to increase conversion rates.

Advertising and Promotions:

- Plan and execute advertising campaigns, both online and offline, to increase brand visibility and drive sales including Trade Marketing in alignment with sales teams

- Collaborate with creative teams and agencies to develop compelling advertising materials and promotional content.

- Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.

Public Relations and Influencer Marketing:

- Build and maintain relationships with media outlets, bloggers, and influencers to secure positive press coverage and brand partnerships.

- Develop influencer marketing strategies to leverage their reach and credibility in promoting our food brand.

- Monitor and manage online reviews and customer feedback to maintain a positive brand reputation.

Analytics and Performance Tracking:

- Utilize marketing analytics tools to measure the effectiveness of marketing efforts and campaigns.

- Provide regular performance reports to senior management, highlighting key insights and recommendations for improvements.

What are we looking for :

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA or relevant postgraduate degree is a plus.

- Proven experience (~8 years) in marketing management, preferably within the food and beverage industry.

- Track record of developing successful marketing strategies and driving revenue growth.

- Deep knowledge of consumer behaviour, market trends, and industry best practices.

- Strong leadership and team management skills, with the ability to inspire and motivate a marketing team.

- Excellent communication, presentation, and interpersonal skills.

- Proficiency in digital marketing platforms, analytics tools, and CRM systems.

- Creativity and innovation in approaching marketing challenges and opportunities.

- Understanding of food regulations and compliance is advantageous.

- International exposure is a plus