Head - Marketing - FMCG

About the client:

- Company Name: Scrabble

- Industries: IT Services & Consulting, Internet / Online, Software / Software Services

- Company Type: Public

- Funding Stage: IPO

- Headquarter Location: Hyderabad

- Nature of Offering: Product & Services

- Founding Year: 1999

- No of Employees: 501-1000

Marketing Head

Role:

- 360 Campaign Planning and Execution:

- Lead the development and execution of comprehensive 360-degree marketing campaigns across various channels, including digital, social media, events, and traditional media.

- Ensure campaign consistency, messaging, and seamless integration to maximize brand impact.

- Budget Management:

- Develop, allocate, and manage marketing budgets to optimize resource allocation and drive measurable ROI.

- Monitor expenses, track performance against budget, and make data-driven adjustments as needed

- Lead Generation and Conversion:

- Implement strategies to generate high-quality leads and drive conversions throughout the sales funnel.

- Collaborate with sales teams to optimize lead nurturing processes and enhance sales enablement materials.

- Data-Driven Insights:

- Utilize data analytics to measure and analyze campaign performance, providing actionable insights for continuous improvement.

- Make informed decisions based on data-driven recommendations to optimize campaigns and resource allocation.

- Team Leadership and Development:

- Lead and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and professional growth.

- Set clear goals, provide guidance, and monitor progress to ensure team success.

- Strategic Partnerships:

- Establish and nurture strategic partnerships to enhance brand visibility, expand reach, and drive joint marketing initiatives.

- Market Research and Trends:

- Stay updated on industry trends, competitive landscape, and emerging technologies to inform marketing strategies.

- Conduct market research to identify customer needs, preferences, and behaviors