Head - Marketing - FMCG

Role : Head - Marketing for FMCG Company

- Need only from FMCG and Dairy product organisation only

- Development and implementation of the Brand strategy.

- Developing the marketing strategy for new and existing products

- Overseeing implementation of the Marketing strategy including campaigns, events, digital marketing, and PR.

- Working closely with the company's Sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

- Guiding the day to day activities of the marketing team.

- Ensuring that the marketing objectives are implemented by the marketing team.

- Work closely with product management team to define marketing materials and programs.

- Manage social media presence and direct programs to improve social media reputation and recognition.

- Developing and delivering marketing and communications strategies for the organisation.

- Undertake continuous analysis of competitive environment and consumer trends

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.

- Obtains market share by developing marketing plans and programs for each product; directing promotional support.

- Maintains relations with customers by organizing and developing specific customer relations programs, determining company presence at conventions, annual meetings, trade associations, and seminars.

- Provides short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Influences present and future products by determining and evaluating current and future market trends.

- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.

- Maintains research database by identifying and assembling marketing information.

- Provides marketing information by answering questions and requests.

- Achieves financial objectives by preparing an annual budget; scheduling expenditures, analyzing variances, initiating corrective actions.

- Completes marketing department operational requirements by scheduling and assigning employees, following up on work results.

- Maintains marketing staff by recruiting, selecting, orienting, and training employees.

- Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

- Contributes to team effort by accomplishing related results as needed.