Head - Marketing - FMCG

Marketing Head

Objective / Purpose of this role:

A Marketing Head is responsible for leading the marketing function of the company to drive business growth, enhance brand identity, and ensure profitability. The key objective is to develop and execute effective marketing strategies, brand management, customer engagement, and new business/product development initiatives. By collaborating with cross-functional teams, this role will support the sales function to acquire new customers and retain existing ones.

Job Description:

Planning:

- Develop annual marketing & brand strategy aligned with sales targets, ensuring clear objectives.

- Budget Planning - Prepare annual budget in line with annual sales target of the company.

- Spearheading the comprehensive development of marketing plans to drive business growth and success.

- Orchestrating the seamless execution of result-driven marketing strategies to maximize their impact and reach.

- Prioritizing audience expansion and optimizing product and service adoption through targeted marketing initiatives.

- Conducting thorough and insightful evaluations of marketing strategies and their implementation, providing comprehensive reports to guide future improvements.

- Formalize and refresh the brand identity, ensuring consistency across all touchpoints.

- Craft relevant brand stories to establish strong mindshare and heartshare.

- Conduct market research to understand target audience behaviour and trends.

- Identify key marketing channels (ATL, BTL, digital) for campaign execution.

- Define objectives, messaging, and creative elements for each marketing campaign.

- Explore new trends and behaviours to identify potential business opportunities.

- Collaborate with cross-functional teams for new business and product development.

- Create go-to-market (GTM) strategies and execution plans.

Operations:

- Implement ATL, BTL, and digital marketing initiatives with compelling content.

- Activate and execute brand and tactical campaigns across multiple channels.

- Oversee the implementation of marketing communication and engagement initiatives.

- Manage social media presence and engagement, and execute PR and CRM programs.

- Coordinate with internal and external partners for campaign production and delivery.

- Monitor campaign performance, make data-driven adjustments as needed.

- Collaborate with creative and media agencies for content production and placement.

- Support successful business launches and implement marketing strategies for growth.

- Optimize processes and operations to enhance efficiency and effectiveness.

- Agency Coordination - Coordinate with PR agencies such as dentsu, digital agency - Social Panga & advertising agencies.

People Management:

- Lead and mentor the marketing team, fostering a collaborative and high-performance environment.

- Set clear goals and expectations for team members.

- Identify training and development needs and provide growth opportunities.

- Conduct performance evaluations and provide feedback to the team.

- Collaborate with internal stakeholders and foster effective cross-functional relationships.

- Manage relationships with external vendors and agencies, ensuring clear direction and timely delivery of services.

- Evaluate and select new vendors and agencies when necessary.

Pre - Requisites for a Marketing Head:

- A people's champion.

- A professional who believes in responding rather than reacting.

- Excellent English Language skills.

- Strong communication skills to effectively convey marketing strategies and messages.

- Strong Interpersonal skills.

- Creativity and innovation in developing marketing campaigns (out of box thinking).

- Market and consumer understanding through market research and analysis.

- Customer-centric approach and ability to translate insights into effective marketing initiatives.

- Proficiency in data analysis for tracking campaign performance and making data-driven decisions.

- Leadership and team management skills to inspire and guide the marketing team. An inspiring leader for the team.

- Adaptability and agility to respond to changing market dynamics.

- Business acumen to align marketing strategies with overall business objectives.

- Relationship building and networking skills with key stakeholders.

- Strategic thinking to develop long-term marketing plans.