Posted By
Posted in
Sales & Marketing
Job Code
858757
Industry - FMCG / Foods / Beverage
Category - Sales & Marketing
Skills - Marketing Head - FMCG
Job Type - Permanent
Job Description :
- This role is of a Marketing Head for a well known FMCG company. This is a P&L role involving planning and strategy, consumer insights and research and media spends leading a large team.
- Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges
- Driving new product development and/or innovation of existing products and ensures conceptualisation and finalisation of new ideas
- Assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned categories for improved market performance (e.g. market share, profitability etc)
- Driving standardisation of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities
- Opportunity to handle a P&L role and lead a large team
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Posted By
Posted in
Sales & Marketing
Job Code
858757