Head - Marketing - FMCG

Qualification- Full time MBA-Mkt from reputed Institute with relevant exposure with FMCG goods/Consumer Durable company.

Position- Head-Marketing (Level- DGM/GM)

Reporting to Head-Sales & Mkt

Core responsibilities :

- Responsibility to conceive the brand strategy and prepare a road map to make it a premium brand.

- To make Annual Marketing plan (both ATL and BTL) and execute them in a cost effective manner.

- To appoint agencies for creative work/media/PR and other marketing activities and briefing them for different activities.

- To carry out consumer research for NEW PRODUCT DEVELOPMENT and insights for communication.

- To launch new products in impactful manner.

- To develop Sales Training materials and supporting the B2B sales team

Tulika