Head - Marketing - FMCG

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyse consumer behaviour and determine customer

- Work in sync with Trade Marketing and Distribution to implement & monitor all marketing initiatives for the Organization.

- Help create designs and layouts for print and digital advertising concepts and collateral

- Identify opportunities to reach new market segments and expand market share

- Maximise returns on expenditure on advertisement & endorsement

- Assumes overall responsibility of Categories, SKUs, Product Management and New Product Development

- Well versed with CRM software