Head - Marketing - FMCG

Requirement for Marketing Head for FMCG company

Reporting : Business Head

Mandatory Requirement :

- Candidate must have good academics

- Exposure in premium and luxury brands will be preferred.

Key responsibilities :

- Conceptualize and orchestrate BTL marketing campaigns that effectively reinforces and builds brand's image

- Develop and enhance PR and Digital media activations to elevate company's brand's presence

- Timely identify and implement in-store branding, PR, merchandise requirements for the brand across India

- Responsible for liaison with agencies (pertaining to branding activations, PR, social interface)

- Brand: Menu launches; thematic launches; seasonal launches, annual property conceptualization and launches

- Media planning, Print, Radio, Outdoor, Digital,

- Core skills - Creative design copy & PR

- Agency management : PR, Brand, Social

- Merchandise portfolio rebranding for incremental revenue.

- Re-branding and sourcing of merchandise

- Celebrity management (for PR events and associations).

- Effective ideation and execution of media launches

- Vendor control, w.r.t product, price and quality for brand marketing

- Ability to manage small teams across zones

- Ability to create engaging presentations and proposals for alliances

- Market research for crafting research reports

Skills :

- ATL across India

- BTL across top markets

- Event handling for product launches

- Celebrity management

- Marketing Strategies & Campaigns

- Corporate Communications

- Creative Team Leadership

- Merchandise development, procurement and marketing

- Product Positioning & Branding

- Web Site & Content Development

- Agency control: PR, Creative & Digital

- Sales Collateral & Support

- Public & Media Relations

- New Product Launch

- Marketing budget control

Sadhna