Head - Marketing - FMCG

Areas of Responsibility :

- Managing product and brand portfolio

- Managing brand financials

- Extensive Value Chain Exposure

- Handling entire New Product Development Pipeline(idea conception to post launch)

- Consumer & Market Research

- Handling the innovation process

- Managing media planning and media spends

- Working with creative agencies

- Shopper Marketing

- Managing cross functional interface with Quality,Sales,Supply Chain & R & D department

- Channel Based Marketing Initiatives

- Channel based demand generation initiatives

Competencies:

- Strategic Thinking

- Analytical Thinking

- Creativity and Innovation

- High consumer centricity