Head - Marketing - FMCD

The key role expectations -

- Strategize and execute Communication encompassing Brand Communication.

- Develop communication content with influencers and media partners for brand promotion.

- Conceptualization of product launch campaign with clear indices across agreed consumer touchpoints.

- Design brand campaign strategy with clearly defined milestones with timeline.

- Brand Strategy development adhering to defined Brand KPls.

- Build an Efficient Marketing Budget & Execute agreed Brand Objectives.

- Creation of marketing calendars and segmenting the budget across campaigns and channels.

- Initiating Community building to drive brand desire and consumer loyalty.

- Impact the Brand Financials by monitoring the marketing budget and expenditure.

- Define Brand Positioning & build a system to monitor brand performance