Head - Marketing - Fitness Firm

Job Title: Head of Marketing.

Location: Pune, India.

Experience: 10+ Years.

Joining: Immediate Joiner Preferred.

About the Company:

A leading fitness chain with a strong presence in Pune, offering state-of-the-art gym facilities, personal training, group classes, and wellness programs. The company is focused on delivering a premium fitness experience to its customers while expanding its brand presence across India. As part of our expansion strategy, we are seeking a visionary marketing leader to drive growth, enhance brand positioning, and execute cutting-edge marketing strategies.

Job Summary:

The Head of Marketing will be responsible for developing and implementing high-level marketing strategies to drive business growth, enhance customer engagement, and establish the fitness chain as a market leader. This role requires a dynamic leader with a deep understanding of omnichannel marketing, customer experience, brand storytelling, and data-driven marketing strategies.

Key Responsibilities:

- Strategic Leadership & Business Growth:

- Define and execute a comprehensive marketing strategy that aligns with business objectives, revenue targets, and expansion plans.

- Lead multi-channel marketing efforts, including digital, traditional, and experiential marketing initiatives.

- Drive brand positioning and differentiation to establish the fitness chain as a premium, customer-centric brand.

- Partner with the executive leadership team to align marketing initiatives with business development, product offerings, and customer experience.

Digital & Performance Marketing :

- Oversee high-impact digital marketing campaigns, including SEO, PPC, retargeting, email marketing, influencer collaborations, and paid social media.

- Develop data-driven performance marketing strategies to optimize customer acquisition, retention, and lifetime value.

- Leverage CRM tools and AI-driven marketing automation to personalize customer interactions and increase engagement.

- Manage marketing analytics and KPIs to track conversion rates, customer engagement, and return on investment (ROI).

Brand Management & Thought Leadership:

- Develop a compelling brand storytelling strategy that resonates with health-conscious consumers and fitness enthusiasts.

- Create impactful advertising campaigns across print, outdoor, and digital media to establish top-of-mind awareness.

- Collaborate with media, PR agencies, and key industry influencers to enhance brand credibility and reach.

- Spearhead content marketing strategies, including video marketing, blogs, podcasts, and social media storytelling.

Customer Acquisition & Retention Strategies:

- Design and implement growth hacking techniques to boost lead generation and membership conversions.

- Establish data-driven customer segmentation models to tailor marketing efforts for different demographics.

- Introduce customer loyalty programs, referral incentives, and innovative engagement tactics.

- Strategic Partnerships & Community Engagement.

- Build and nurture partnerships with health, wellness, and lifestyle brands to amplify marketing efforts.

- Organize high-profile fitness events, challenges, and influencer collaborations to drive community engagement.

- Work closely with corporate partners to introduce employee wellness programs and bulk memberships.

Leadership & Team Development:

- Lead, mentor, and develop a high-performing marketing team focused on innovation and excellence.

- Foster a data-driven, customer-first culture within the marketing department.

- Drive cross-functional collaboration with sales, operations, and product teams for seamless execution of campaigns.

Budget & Performance Management:

- Own and optimize the annual marketing budget to maximize ROI across all campaigns.

- Ensure cost-effective media planning and ad spending to maximize impact and efficiency.

- Utilize advanced analytics to measure brand performance, customer insights, and marketing effectiveness.

Key Requirements:

- 10+ years of experience in marketing, with at least 5 years in a senior leadership role.

- Proven expertise in fitness, wellness, hospitality, or premium lifestyle brands.

- Strong background in digital marketing, performance marketing, and brand strategy.

- Experience in data analytics, AI-driven marketing automation, and omnichannel strategies.

- Ability to execute high-impact, ROI-driven campaigns while managing multi-crore budgets.

- Strong leadership, negotiation, and project management skills.

- Excellent communication and public speaking abilities. Immediate joiners preferred.