Head - Marketing - FinTech

We are handling an assignment with leading Fintech company for the role of Head Marketing - BFSI Solutions.

- Development and execution of a holistic Brand strategy for the group

- Enhance visibility, awareness and improve products, articulate and propagate clear value propositions, differentiate from competition

Take the lead in determining the right pricing/discounting level to maximize value

- Leverage social media to enhance the brand perception

- Create corporate collaterals like brochures, videos

- Enhance the web presence of the group and its products

- Manage third party service providers within budgets

- Formulate and execute the marketing strategy for the company across all channels

- Segment the customer base and develop marketing strategies to engage with customers in different segments creatively

- Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

- Devise complete social media strategy to drive actionable results from social media campaigns

- Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business

- Collect data/feedback from marketing campaigns and tailor strategies accordingly for maximum effectiveness.

- Strong expertise in BFSI Solutions and Finance industry knowledge.

- Minimum 15 - 20 years experience with strong marketing experience with excellent academic background would be ideal fit.

Mehtab