Head - Marketing - Financial Services Firm

Industry - Banking / Financial Services / Broking

Category - Finance

Job Type - Permanent

Job Description - Opportunity to head the marketing for a well established financial services firm

Client Details :

Our client is a well established financial services firm in the payments space

Description :

- Design branding, positioning and pricing strategies

- Monitor competition (acquisitions, pricing changes and new products and features)

- Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behaviour and determine customer personas

- Identify opportunities to reach new market segments and expand market share.

- Establish annual, quarterly and monthly marketing targets along with other teams.

- Designing metrics to set monthly target for the team members, directing in execution and overseeing performance of team

- Design branding, positioning and pricing strategies

- Monitor competition (acquisitions, pricing changes and new products and features)

- Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share.

- Establish annual, quarterly and monthly marketing targets along with other teams.