Head - Marketing - Fashion

Looking for Head of Marketing for one of the leading Multinational Fashion brand, preferably from a premier institute having 7-12 ywars of exp.

Job Location - Bangalore.

The Marketing Head will be responsible for designing, supporting and executing the strategic planning process for all brand marketing efforts to meet product and brand objectives.

Job description

- Liaise with various agencies - Creative, media, digital, event management, PR and market research agencies for:

a) Briefing for consumer and retail promotion campaigns

b) Evaluating and implementing the plans including media activations, POP, retail support

- Continuously innovate to maintain brand relevance with TG by driving digital marketing in paid, owned and earned media

- Co-create ATL and BTL plans across multiple consumer touch points to actively engage the TG thus improving brand salience

- Steer the VM planning and execution across various channels working closely with the VM team and vendors to create the retail signature in line with the brand promise

- Design and implement innovative retail marketing programs that efficiently and creatively support brand marketing strategy and improve retail performance

- Enable market research for measuring brand health, brand awareness, consideration, attitudes and buying behaviour and loyalty with a view to enhance brand equity

- Set up and track feedback mechanisms in order to measure the impact of various marketing programs and consumer promotion activities.

Ghazal
Unison International