Head - Marketing - Events Industry

Responsibilities:

Market Planning & Strategy:

- Develop and execute strategic marketing plans aligned with the company's business objectives.

- Conduct market research to identify trends, customer needs, and competitive landscape.

- Develop and implement effective marketing campaigns across various channels (digital, print, events, etc.

Sales & Business Development:

- Collaborate with the sales team to develop and execute sales-focused marketing initiatives.

- Identify and pursue new business opportunities within the events industry.

- Build and maintain strong relationships with key stakeholders and industry influencers.

Public Relations & Brand Management:

- Develop and implement a robust public relations strategy to enhance brand visibility and reputation.

- Manage media relations and crisis communication.

- Develop and maintain strong relationships with industry media and influencers.

Team Leadership & Management:

- Lead and manage a high-performing marketing team, setting clear goals and expectations.

- Develop and implement performance metrics to measure team effectiveness.

- Provide mentorship and coaching to team members to foster growth and development.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- Proven experience in marketing leadership within the events industry.

- Strong analytical and strategic thinking skills.

- Excellent communication and presentation skills.

- Ability to manage multiple projects and deadlines effectively.

- Strong leadership and team management skills.

- Experience in developing and executing successful marketing campaigns