Head - Marketing & Employee Branding - BPO/ITES

Head of Marketing & Employee Branding (BPO/ITES)

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

- Set, monitor and report on team goals.

- Design branding, positioning and pricing strategies.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Analyze consumer behavior and determine customer personas.

- Identify opportunities to reach new market segments and expand market share.

- Craft quarterly and annual hiring plans.

- Monitor competition (acquisitions, pricing changes and new products and features).

- Coordinate sales and marketing efforts to boost brand awareness.

- Participate in the quarterly and annual planning of company objectives

Employee Branding

- Craft and lead employment branding strategy for ShareChat and Moj & develop a PR roadmap to attract premium talent for roles across the functions.

- Understand the talent profiles for the organization and develop a robust recruitment marketing strategy. Build talent pipelines with talent acquisition recruiters to ensure a suitable mix of channels (social media, recruiting events, partnerships) are available to attract the best talent.

- Develop communication campaigns to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels.

- Design and facilitate events to attract Talent within Tech, Data Science and Project Management, events like hackathons, tech competitions, speaker series & others.

- Work with internal teams and external agencies to maintain a high standard of content being generated for social media channels, blogs and the company website on a regular basis.

- Identify opportunities to strengthen employee value propositions and communicate the employee value proposition through various digital platforms.

- Develop campaigns to build brand affinity and advocacy amongst employees; help build brand ambassadors programmer. Position employee referral programs to foster referrals as a top source of hires.

- Monitor and measure the effectiveness of recruitment/talent marketing campaigns on an ongoing basis to ensure maximum ROI and provide feedback of these results to stakeholders.

Qualification And Experience:

1. MBA in Marketing or Advertising with 15+ years of experience in branding/marketing/ communications/employer branding at Pan India & International level.

2. You should possess the ability to collaborate with cross-functional teams, communicate with influence and develop scalable solutions.

3. You will work with business unit leaders to define the roadmap for employer branding and execute to drive achieve our employer branding goals.

4. Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.

5. Experience in leading your teams' day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.

6. The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.

7. Excellent understanding of regulations, professional standards, policies, procedures, and legislation.

8. The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Google Business Tools, including Analytics, Keyword Builder, Data Studio, WordPress, Salesforce, Adobe Suite and Vimeo.

Remuneration:

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader.

Contact Person Name, Address & Nos.:

P.G. Ganesh
Partner
Perfect Placer
Mobile: 8368469496