Head - Marketing - Educational Games Startup

Come and join the educational games startup, if you have passion for entrepreneurship, get-go attitude and mettle to change the rote learning system in India!

Our client offers a subscription based service for kids that offers an inquiry and play-based program for early childhood learning at home for children. It is a startup founded by alumni from IIT, IIM and Georgia Tech that is backed by industry veterans and funded by top-tier venture capital firms. We design, develop and deliver activity kits to the homes of the subscribers every month on a subscription basis. The boxes contain all material and instructions for hands-on fun activities that children in the age group of 2-12 years can do with their parents. Over the last 4 years, the company has grown over 100% every year.

As the Head - Marketing, you will be accountable for developing and managing the implementation of the Marketing and Brand strategy for the company and play a key role in leading the overall company growth plans.

What you will do:

- Developing and implementing strategies to strengthen the company's market presence and brand recall that generates leads and enables sales effectiveness

- Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities

- Supervising the department and providing guidance and feedback to other marketing professionals

- Producing ideas for promotional events or activities and organizing them efficiently

- Planning and executing campaigns for corporate promotion, launching of new products etc.

- Deploying successful marketing campaigns and owning their implementation from ideation to execution

- Monitoring progress and submitting performance reports

- Controlling budgets and allocating resources amongst projects

- Gaining consumer insights through market research

- Conducting general market research to keep abreast of trends and competitors marketing movements

- Becoming the organizations agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Candidate Profile:

- MBA from reputed institute (Tier-1/2 colleges)

- Demonstrable work experience of 10-12 years in marketing function with 3-4 years leading the function for consumer brands

- Must have excellent understanding and experience of ATL, BTL and Digital Marketing

- Demonstrated track record of building brands and growing sales

- Should have in depth understanding of marketing landscape to plan and execute strategies in direct promotions and branding

- Excellent written and verbal communication and interpersonal skills

- Up to speed with current and online marketing techniques and best practices

- Customer-oriented approach with aptitude

- Excellent leadership and organizing skills