Position: Head-Marketing  Location: Bangalore, India  Report to: Co-Founder and Chief Product & Marketing Officer  The VP/Director-Marketing will be at the helm strategizing and ensuring the implementation of various Marketing interventions at company. Will be responsible for managing the Marketing function while working closely with the Founders and management team to align business and strategies, directions and objectives. S/he will also be responsible to build strong and lasting agency/client relationships, and to ensure the superior performance of the marketing services department, which includes brand marketing, research, media, and promotion.  DESIRED CANDIDATE PROFILE:  - Deep understanding of web marketing technologies and best practices.  - Strong experience with online marketing and lead acquisition.  - Experience with Brand, Content, and Strategic Marketing programs.  - Ability to develop strong relationships and work with senior level executives  - S/he must be a go-getter and someone who will be willing to execute and not just delegate  - Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns  - Solid business acumen, management, and problem-solving skills  KEY RESULT AREAS:  - Establishes strategic marketing direction, long-range and annual planning.  - Maintains up-to-date knowledge in marketing, media, and research theory and technique.  - Keeps staff aware of new and significant developments and serves as a resource for all the staff, with emphasis on the strategic marketing perspective.  - Actively trains his/her personnel in brand marketing, research and media.  - Acts as marketing liaison with Senior Management Team.  - Maintains contact with key industry associations and organizations.  - Reviews all marketing strategies/research as a - quality control- function.  - Manage all marketing and content development programs, Plan on-going lead acquisition programs.  - Develop PPC and SEO strategies to drive traffic and conversions.  - Develop site content strategies to improve lead and sales conversion and to enrich the customer experience.  - Manage the company's analyst and media relationships  - Responsible for establishing & implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand.   - He will build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments.   - Develop a comprehensive and aligned strategic marketing plan.   - Implement strategic plan with assistance of project managers/stakeholders.   - Manage marketing budget for all staffing, resources, and capital purchases.  - Evaluate new media technologies such as blogs, RSS, video, webcasts etc.   - Be accountable for measuring and reporting on campaign results.  - Enhance Customer Relationship Management processes & technologies.  - Perform market segmentation, targeting & positioning for each product line.  - Execute integrated online/offline, search engine marketing, advertising, public relations, tradeshows and other campaigns to generate demand & sales leads.  - Work directly with Sales and channel partners to support their efforts.  - Develop a strategic decision-making, prioritization, & governance process.  - Identify areas for process improvement, i.e. product/project management.  - Maintain knowledge of marketing trends, developments, and best practices.

Bangalore

Head - Marketing - Education - IIM/MDI/FMS 

Head - Marketing - Education - IIM/MDI/FMS  ,Job Description for Head - Marketing - Education - IIM/MDI/FMS  in Squareroot in  Bangalore for (10-20) years of experience. Apply Now!

Job Description for Head - Marketing - Education - IIM/MDI/FMS  in Squareroot in  Bangalore for (10-20) years of experience. Apply Now!