Head - Marketing - Education Domain

We have urgent requirement Head of Marketing for UK Based MNC in Education Domain in Hyderabad

ROLE SUMMARY - 

The Head of Marketing has a critical role in the development of brand's strategy, taking overall accountability for the development, maintenance and growth of the brands portfolio in India and is also responsible for all brand and marketing propositions. The Marketing Director is responsible for and will help develop, agree, and manage the overarching marketing strategy (including lead volumes, revenue forecasts and ROI) for all new revenue generation initiatives and campaigns (via all online and offline marketing channels), whilst supporting the ongoing strategy for existing revenue generation initiatives (including existing students).

KEY ACTIVITIES & RESPONSIBILITIES - 

- The Head of Marketing will work with the MD to agree lead and revenue generation targets by brand / product and report on the performance of the Marketing Teams (Affiliate, Digital, Offline and Social) as well as working with the Direct Sales Teams against such agreed targets.

- They will also develop, report and manage a pipeline of opportunities in accordance with the marketing growth strategy.

- To liaise with all relevant stakeholders and marketing teams to ensure that all marketing activities are carried out and all deadlines are met, aligned with the budget and lead targets as well as with any and all agreed SLA's and KPI's and in accordance with brand requirements.

- To ensure accurate and standardized reporting is carried out and will develop and maintain relationships with internal stakeholders.

- To ensure their appropriate involvement during each stage of the marketing process.

- Identify, agree and implement an integrated marketing plan to foster an effective marketing approach.

- To lead and manage the marketing & sales team while developing and delivering on all marketing activities across each marketing segment.

- Confidence in the quality of own work, with the ability to both articulate and promote ideas and sell to the media. Experience working with the video production department - comfortable with positioning messages.

- Quality and depth of Video Content ramps up across the business.

- Ensure punctuality and demand greatness from colleagues and high achievement.

- Ability to be a self-starter and build function.

- Exceptional Knowledge of sales Strategies, forecasts, Concepts and a history of hitting targets. Strong understanding of, and previous experience of working with CRM.

QUALIFICATIONS, KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

Essential Desirable

Qualifications/ Education - University Degree in Marketing or Business

Knowledge/Skills - Strong Project Management and performance measurement Skills

- Ability to develop strong relationships and work with senior levels executives

- Strong branding knowledge and evidence of successful lead generation campaigns, alongside multi-channel budget responsibility.

- Excellent written and verbal communication skills.

- Solid business acumen, management and problem solving skills.

- Effective time management, organization and leadership skills and strong computer skills, including Microsoft Office and Adobe

Experience - A minimum of 8 + years- experience in a Marketing Management position, where there was a significant focus on Marketing targets business development and growth.

Other - Experience in high growth environments

- Managing - 1m+ digital budgets

- Managing 10 FTE + plus team Size

- Education is a plus ( Desirable not Essential )

- Internationally educated ( Desirable / Essential )

- Driven and ambitious.

- Experience working for international companies

- Experience in brand building via digital AND non digital channels

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

If you are interested please send me your updated cv along with

CTC

ECTC

Notice period

Srinivas