Head - Marketing - Education

Industry - Internet / Online / eCommerce

Category - Sales & Marketing

Skills - Marketing Head, Edutech, Start-up Marketing

Job Type - Permanent

Job Description :

- This position reports to the CEO.

- This position will be responsible for managing 10-12 team members.

Client Details :

The client is a start-up in the Education space - primary service offering is to help students chose their courses overseas.

Description :

- Responsible for the performance of the website and end-to-end customer experience and for driving growth within traffic, conversion, and revenue for the business.

- Oversee all aspects of product and performance marketing across website & mobile application, including awareness, consideration, acquisition and retention

- Generate bold and imaginative strategies for revenue growth in paid and organic channels and continually optimize campaigns based on data analysis, customer feedback and direct response metrics.

- Build performance-optimised acquisition strategy and own the day-to-day execution and optimisation of campaigns on web and mobile app.

- Monitor site, mobile app and channel performances and drive continuous ways to further improve and optimise.

- Analyse and define customer segments, design personalised digital customer journey for acquisition, better engagement and retention of customers.

- Customer activation planning and execution through data Analytics, CRM platform, other relevant databases & systems, developing relevant Communication Strategy & driving Customer Loyalty.

- Responsible for driving SEO / SEM objectives

- Analyzing marketing metrics and weekly, monthly and annual reporting (campaign performances, new customer acquisitions, conversion rates, web analytics, Customer lifetime value, retention, churn etc.)

Profile :

- 8 years of relevant experience in growth marketing with a demonstrable proven track record in digital marketing management across all channels. Ecommerce experience is preferred.

- PG / MBA (Specialised in Marketing) from a reputed institute.

- Strong problem solving, analytical, decision making and technical ability.

- Excellent Communication & People Management skills with ability to interact at all levels.

- Good computer knowledge & MS Office skills

Job Offer:

- Be a part of a fast growing set-up with a vision.

- To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.

Contact - Simran Kaur - +91 (0) 22 4236 3321

The Apply Button will redirect you to website. Please apply there as well.