Head - Marketing - EdTech

Head Ed-Tech Marketing

Roles & Responsibilities:

1. Set-up & lead a team of performance marketing across Google, Facebook, other biddable platforms, affiliates & SEO.

2. Build an ROI driven lead generation strategy to maximize online sales.

3. Oversee all aspects of paid/social media campaigns for optimization, scale up & efficiency.

4. Lead generation from SEO.

5. Drive conversion optimization & required automation on Google, Facebook, Lead squared CRM & other platforms.

6. Drive a defined rhythm for improving Landing page conversion rates.

7. Conduct extensive research, analysis and testing of keyword performance & ad copies.

8. Critical and in-depth analysis of third-party analytics and campaign management tools Google Analytics, Google Tag Manager, Facebook Pixel

Qualification & Experience:

1. Experience: 10 - 14 years of experience. Ed Tech experience preferred. Performance Marketing experience would be highly desirable.

2. Education: MBA with specialization in Marketing from a reputed institution.

3. Excellence in advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads,

4. A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.

5. Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

Personal Attributes

1. Strong focus on people leadership dimension. Nurture, Grow and Manage functional talent.

2. Ensure the skill development of the Marketing Team and their respective areas.

3. Work with cross-functional teams, leading marketing efforts.

4. A strategic thinker with impeccable execution capabilities and people skills

5. Ability to work in an entrepreneurial environment while defining and establishing standards and structures