Head - Marketing - eCommerce Startup

Key Accountabilities :

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

Key Skills :

- Work experience as Head of Marketing or VP Marketing, preferably within our industry (D to C Industry)

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords, Brand creation

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Exquisite communication and interpersonal skills

- Up-to speed with current and online marketing techniques and best practices

Salary offered : 14 - 19 LPA