Posted By
Posted in
Sales & Marketing
Job Code
1083084
Head - Marketing
An enterprise product marketing leader, builder, and entrepreneur who wants to be part of a journey of launching and scaling multiple new businesses.
- Exceptional written and verbal communication skills. A natural storyteller. Finds joy in inspiring the team in taking complex, hard-to-describe concepts, to craft the positioning and messaging that's simple to understand and effective.
- Have empathy for users and are able to effectively communicate and engage with your audience across technology, business, and finance personas.
- Multitasker, Self-starter with the ability to build programs from scratch; be ready to roll up your sleeves and get things done
- 8+ years in enterprise / B2B and Product marketing
- Bonus: Exposure to FinTech, Payments, SaaS, B2B Marketing
- Past experience of building a stellar enterprise product marketing function from scratch
Overall Brand Marketing :
- Understand the market landscape and work with product management, leadership, sales & business to develop positioning, value prop, differentiation, pricing, and utility for engaging with our customers and partners
PR & Communications :
- Brand Book: Manage and enforce a consistent brand style including maintaining brand guidelines. Ensure the communication is consistent across all channels
- Build a team to lead product, content and digital marketing
- Manage the overall Marketing plan, hiring, budget and ROI
Product Marketing :
- Customer Connect: Be the expert on our buyers, who they are, how they buy, and their key buying criteria.
- Customer Insights & Market intelligence: Maintain customer personas and build targeting strategies into marketing campaigns. Competitive analysis to get insights and build them into marketing plan
- Storytelling: Get the overall Product Positioning & Communication right. Translate product features into benefits and communicate the value proposition
- Channel Marketing / Events / Conferences
- Product Prioritisation: Influence Product Roadmap to be more market and customer centric
Content Marketing :
- Sales & Marketing Collaterals: Product collaterals / intros / powerpoints / one-pagers, customer case studies, sales pitches.
- Establish Thought Leadership through Blogs and demos to evangelize, engage and excite current and potential customers
- Social Media Marketing to improve reach, build credibility, demonstrate product capabilities and unique features
- Website and landing pages
- Work with Product team in ensuring high quality Developer Docs
- Manage Design & Creatives Team
Demand Generation :
- Design & implement market specific strategies to accelerate demand generation across SEO, Paid Marketing, Lead magnes like Webinars, E-Books etc
- Email marketing / Newsletters
- Growth Hacking
- New Market Entry & Launch Support
- Overall Analytics, CRM & Funnel Optimization
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Posted By
Posted in
Sales & Marketing
Job Code
1083084